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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

See Why My Clients Love Me

A Relationship Built on Trust

Discover how Dawn's patience, resourcefulness, and personal approach have helped clients navigate the emotional and practical sides of NYC real estate.

Dawn went above and beyond for me. I was named executor when my aunt died, and it was my responsibility to prepare and sell her co-op for the estate. I’m a renter, so I’ve never been any part of buying or selling property before. Not only did Dawn advise me on market timing and help me set my expectations, she also patiently explained the whole process and answered my questions without making me feel foolish. She had a list of professionals to refer me to at every turn, and when I was underwater, she even came over and helped pack things up! I really couldn’t have done this without her.
Dawn went above and beyond for me. I was named executor when my aunt died, and it was my responsibility to prepare and sell her co-op for the estate. I’m a renter, so I’ve never been any part of buying or selling property before. Not only did Dawn advise me on market timing and help me set my expectations, she also patiently explained the whole process and answered my questions without making me feel foolish. She had a list of professionals to refer me to at every turn, and when I was underwater, she even came over and helped pack things up! I really couldn’t have done this without her.
Jenna K.
She helped us find and lock in the ideal home in a neighborhood we thought might be a stretch. More importantly, she helped us navigate a very tricky purchase process that was very fast and full of unexpected hurdles. You’re in great hands with Dawn!
She helped us find and lock in the ideal home in a neighborhood we thought might be a stretch. More importantly, she helped us navigate a very tricky purchase process that was very fast and full of unexpected hurdles. You’re in great hands with Dawn!
Jason L.
We had an outstanding experience working with Dawn on both the purchase of our new apartment and the rental of our previous home in Brooklyn Heights. Throughout both transactions, she was knowledgeable, responsive, thoughtful, and incredibly hands-on. When we purchased our new apartment, Dawn helped us navigate every step of the process with confidence. She understood what we were looking for, offered honest and practical guidance, and was a steady, trusted advocate from our search through closing. Her knowledge of the neighborhood and the intricacies of buying in a co-op were invaluable. Dawn then helped us successfully rent our previous apartment. She guided us through pricing and preparing the listing, generated tremendous interest, and brought us nine qualified applicants—including several offers above asking. She carefully summarized the applicants, helped us evaluate our options, coordinated interviews, and managed the lease, board application, insurance, and move-in process. What stood out most was how genuinely invested Dawn was in finding the right outcomes for our family. She never made either process feel merely transactional and remained responsive and helpful even after everything was completed. We felt supported throughout both experiences and would wholeheartedly recommend Dawn to anyone looking for a thoughtful, experienced, and dedicated real estate agent.
We had an outstanding experience working with Dawn on both the purchase of our new apartment and the rental of our previous home in Brooklyn Heights. Throughout both transactions, she was knowledgeable, responsive, thoughtful, and incredibly hands-on. When we purchased our new apartment, Dawn helped us navigate every step of the process with confidence. She understood what we were looking for, offered honest and practical guidance, and was a steady, trusted advocate from our search through closing. Her knowledge of the neighborhood and the intricacies of buying in a co-op were invaluable. Dawn then helped us successfully rent our previous apartment. She guided us through pricing and preparing the listing, generated tremendous interest, and brought us nine qualified applicants—including several offers above asking. She carefully summarized the applicants, helped us evaluate our options, coordinated interviews, and managed the lease, board application, insurance, and move-in process. What stood out most was how genuinely invested Dawn was in finding the right outcomes for our family. She never made either process feel merely transactional and remained responsive and helpful even after everything was completed. We felt supported throughout both experiences and would wholeheartedly recommend Dawn to anyone looking for a thoughtful, experienced, and dedicated real estate agent.
Eyal H.
We had the absolute pleasure of working with Dawn Silverstein when purchasing our forever home in Prospect Lefferts Gardens back in 2018. Since then, Dawn has been so much more than just our real estate broker—she’s become a trusted advisor and a dear friend. Dawn consistently goes the extra mile. She is deeply knowledgeable, incredibly patient, never pushy, and always in our corner. Whether we’re navigating a home purchase or finding new tenants, Dawn’s professionalism, warmth, and steady guidance have made all the difference. In a city as complex as New York, having someone like Dawn by your side is invaluable. We couldn’t imagine embarking on any real estate journey here without her. We’re beyond grateful that she’s part of our real estate dream team—and we can’t recommend her highly enough.
We had the absolute pleasure of working with Dawn Silverstein when purchasing our forever home in Prospect Lefferts Gardens back in 2018. Since then, Dawn has been so much more than just our real estate broker—she’s become a trusted advisor and a dear friend. Dawn consistently goes the extra mile. She is deeply knowledgeable, incredibly patient, never pushy, and always in our corner. Whether we’re navigating a home purchase or finding new tenants, Dawn’s professionalism, warmth, and steady guidance have made all the difference. In a city as complex as New York, having someone like Dawn by your side is invaluable. We couldn’t imagine embarking on any real estate journey here without her. We’re beyond grateful that she’s part of our real estate dream team—and we can’t recommend her highly enough.
Amelia H.
From listing to closing, Dawn made the process of selling our apartment easy. She knows the market well and listed at the right price for a timely sale. She did a superb job at staging and had beautiful photos taken right away. She scheduled regular open houses and made herself available whenever buyers requested showings at other times. She went the extra mile of following up with buyers after showings. Even though she had many other deals going on simultaneously, she made us feel like ours was her only project at the time. I highly recommend her services.
From listing to closing, Dawn made the process of selling our apartment easy. She knows the market well and listed at the right price for a timely sale. She did a superb job at staging and had beautiful photos taken right away. She scheduled regular open houses and made herself available whenever buyers requested showings at other times. She went the extra mile of following up with buyers after showings. Even though she had many other deals going on simultaneously, she made us feel like ours was her only project at the time. I highly recommend her services.
Elise B.
It was a pleasure working with Judy and Dawn. They helped us sell our unit and buy another one. They were very professional and had an excellent recommendation for the legal firm to use for the transactions. They are both very nice and patient, helping to solve problems along this high-stress time.
It was a pleasure working with Judy and Dawn. They helped us sell our unit and buy another one. They were very professional and had an excellent recommendation for the legal firm to use for the transactions. They are both very nice and patient, helping to solve problems along this high-stress time.
Sue G.
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